How Do Walls Affect Customer Perception in Shop Decoration?

In a shop the wall is the backdrop to the product: its colour and texture affect how valuable the product looks, and its lighting affects where the customer looks. A careless wall makes the product look careless too.

Four things the wall affects

• First impression: the wall seen from the entrance tells the style of the shop at a glance.
• Visibility of the product: a plain, matt background brings the product forward; a busy pattern competes with it.
• Direction: a wall in a different colour or texture draws customers to the back of the shop.
• Perceived quality: scratches, stains and flaking paint pull the price perception down.

How to choose colour and texture

Behind shelving choose plain tones that contrast with the product: a dark background behind light products, a light one behind dark products. Keep texture and pattern for a single wall without shelves, behind the till or in the fitting rooms.

Light and wall are considered together

Light from the side brings out texture, while a glossy surface reflects light and dazzles. Behind shelving a matt surface is the safe choice.

Should the corporate colour go on every wall?

No. A strong brand colour works better on one wall or in bands; used throughout the shop it overpowers the product.

What matters in the application?

Choose a wipeable covering at the height customers touch. For shops, Erdağ Yapı carries out decorative paint, wallpaper and renovation work together.